About Us
A place where music, community, and the Florida landscape come together
Built on the land, rooted in old Florida
Florida Sand Music Ranch began as Sertoma Youth Ranch and has grown into an 80-acre wooded retreat where music, camping, and community still come first. Tucked between Brooksville and Dade City, the Ranch was built to preserve that old Florida feeling, tall hardwoods, open air, campfires, and weekends that move a little slower.
Music that matters
From bluegrass weekends to multi-day festivals, the Ranch brings people together through live music that feels personal, not distant. The stage is part of the experience, but so is everything around it.
Community first
Families, campers, volunteers, and festival regulars all help shape what the Ranch is. It’s a place built on shared weekends, familiar faces, and people who care about keeping it special.
Land and nature
With wooded campsites, walking trails, spring-fed creek access, and open skies, the land is part of why people come back. The Ranch was made to be experienced, not rushed through.
The History of the Ranch
While Florida Sand Music Ranch became part of the Will McLean Foundation in late 2022, it enjoys a long and rich history. Previously known as the Sertoma Youth Ranch, this facility is the product of nearly fifty years of tireless efforts by dedicated Central Florida Sertomans. The Foundation is deeply grateful for their selfless service and for transferring this magnificent piece of old Florida to our care and stewardship. What follows is a greatly condensed history of the origins of this wonderful facility.
The concept of what would become Sertoma Youth Ranch was born in 1973 when three Sertomans from the Hillsborough Sertoma Club in Tampa, a state policeman, an insurance agent and an auto parts store owner, met in a hotel room during the Sertoma regional conference that year. Jim Foster, Ralph Chancey and Jesse Brown hatched the idea of a youth ranch for kids to enjoy a natural, rustic, outdoor environment. Initially they called it the Sertobo Youth Ranch and envisioned a facility that could serve a variety of youth groups and organizations.
An extensive search for suitable property began. The original, heavily treed, 62.5 acre portion of the property in Hernando County was identified and negotiations to acquire it began. The owner liked the idea of using his property to develop a place where children could come and enjoy the outdoors. A loose agreement was reached for $8,000 down and deferred payments for one year while terms and financing could be worked out on the remaining $60,000. With an extraordinary leap of faith, Jim Foster and Jesse Brown made the down payment, hoping that they would recoup their money and be able to raise the rest of it with the assistance of neighboring Sertoma organizations. Sertoma Clubs throughout the Central Florida District were contacted for their help. An army of volunteers went to work with chain saws and lawn mowers, hauling them down a rugged, washed-out, dirt and gravel entry road and invested hundreds of hours clearing and improving the property to make it somewhat usable for the intended purposes.
As is common in the early stages of philanthropic projects like this, the actual terms of a transfer of title and payment arrangements were not all together clear. Disaster threatened when in the middle of this initial process of gathering the funding and making the property usable, the owner of the property died creating a great deal of uncomfortable uncertainty. Fortunately, the family was on board. Sertoma was contacted by the owner’s estate to keep the process going. Since no final payment arrangements had been made and fundraising efforts were ongoing, a generous “pay what you can as you can” plan was established.
In order to begin to generate some income, a small number of water and electric RV sites were installed. Attempts at hosting a couple of country and western concerts were made without much success. An early board member of the Sertoma Youth Ranch organization, Steve Ditman, felt there was a strong following for bluegrass music events. However, the first few attempts at hosting bluegrass concerts did not even cover the band fees. Nevertheless, the participating bands liked the youth ranch concept, could see the potential for the facility and accepted what Sertoma Youth Ranch could pay with the understanding that they would be asked to return. The use of the Ranch as an outdoor music venue as a way to generate revenue began to slowly take root.
Over the years other area Sertoma clubs joined the effort, and prominent Sertoman, Gilbert Turner, donated and installed an initial 30’ x 60’ pavilion. A stage was later added to that pavilion and more RV spots were installed as events began to draw better attendance. A mortgage burning party was held in the late 80’s to celebrate the retirement of the initial acquisition debt. The Bluegrass Café, Soggy Bottom Pavilion, Youth Pavilion, children’s playground, a small bunk house building, shower facilities and infrastructure features, were all added over the years. An additional 20 acres on the south edge of the property was acquired and put to use for primitive camping.
To provide more volunteers and to better support Ranch activities, the Ranch Hands Sertoma Club (a formal, chartered Sertoma Club) was formed in 1991. Danny Schadt was the charter president of the Ranch Hands and was a longtime member of Tampa East Sertoma Club. The Ranch Hands meet on the property and are a source of support for various functions held at the Ranch. Even after the facility was transferred and became part of the Will McLean Foundation, the Ranch Hands have remained active on site and continue to provide much appreciated support and assistance.
What Sertoma Youth Ranch, Inc. accomplished on this property over the course of nearly fifty years of purely volunteer service is nothing short of miraculous. It is tangible proof that great things can grow from the simple ideal of Service to Mankind – Ser to Ma – Sertoma! The principles of Sertoma are, and will always be, the underlying foundation upon which this magnificent facility was built. The Will McLean Foundation is eternally grateful to the dedicated men and women who served Sertoma Youth Ranch over the years and made this facility what it is today. We are honored to be able to carry it forward under our own charitable mission.
To learn more about the Will McLean Foundation, our history, our charitable mission, our programs and our efforts to Save Florida Through Music, please visit our website at https://willmclean.com/
Volunteer Opportunities
We’re located in central Florida, about two hours from Orlando. Directions and parking details are simple. Pack light but smart for a weekend under the pines.
Ranch Clean-Up Days/Weekends
These will be scheduled several times a year and each participant is asked for a minimum of 4 hours each day. Free primitive camping is awarded for each day. These days will not be scheduled during festivals. Work may include landscaping, cleaning, maintenance or other work that is needed.
Festivals
The Ranch has a concessions area where volunteers work 4-hour shifts between 11 AM and 11 PM. Early shifts help with setup, later shifts help with cleanup, and some volunteers assist with kids’ activities or breakfast service. Kitchen experience is helpful for meal prep roles. Volunteers may also join sales or cleanup crews under the kitchen manager’s direction. In return, volunteers receive free daily admission for each shift worked, plus access to a primitive camping site.
Will McLean Festival
The Will McLean Foundation runs this festival and volunteering is treated differently. The areas need for the festival are gate, merchandise, membership, concessions, youth area, general cleanup and green room. Free festival admission is given for each 4 hour shift of volunteering. The Volunteer is required to pay their own camping fees. See The Will Mclean Festival for more information.
What people say
“The kind of place where you remember why music matters.”
Sarah Mitchell
Regular visitor
“Came for a weekend, left with friends I’ll see again next month.”
James Torres
Camper, musician
“This is what community feels like when it’s done right.”
Elena Rossi
First-time visitor
The Grounds
We can't wait to see you!
The next good night is coming soon. Get your tickets or plan your stay.
Foundation Questions
What is Florida Sand Music Ranch?
We’re a music venue and campground built on the idea that the best nights happen when music, nature, and people come together without pretense.
Why did you start this?
We wanted to create a place that felt like old Florida—unhurried, genuine, and rooted in the land and the music that belongs here.
Can we camp here?
Yes, and we encourage it; camping is part of the experience, whether you bring a tent or a trailer.
What kind of music plays?
Acoustic, folk, country, Americana, and live music that feels honest—nothing overly produced or distant from the stage.
Is this a festival?
No, we’re a venue and gathering space; we host events and weekends, but we’re not a flashy festival brand.
How do we visit?
Check the events page to see what’s coming, then plan your visit or book a campsite when something calls to you.